UCA Marketing AuthorityNew from Greg Gootee
A guide for business owners

Rise Above the Crowd

Your Unique Advantage, Powered by AI

The tools are new. The advantage is you.

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Cover of Rise Above the Crowd: Your Unique Advantage, Powered by AI, by Greg Gootee

Everyone has the same AI tools now

Your competitors can use the same chatbots, writing assistants, and apps you can. The difference is how you use them, and what you bring that no tool can copy: your experience, your relationships, and your judgment.

This book shows business owners how to put the two together, in plain English, without a tech background.

What you'll be able to do

Fifteen chapters, start to finish

Four parts take you from your first AI tools to a plan you can follow day by day.

  1. 01The AI Shift on Main Street
  2. 02Your AI Toolkit
  3. 03Talking to AI
    Prompting for Busy Owners
  4. 04Know Your Customer
    AI-Powered Research
  5. 05Content That Sells
    Website, Social, and Video
  6. 06Getting Found
    Local Search, Reviews, and AI Answers
  7. 07Email and Follow-Up That Runs Itself
  8. 08Building Simple Apps Without a Developer
  9. 09Automating the Busywork
  10. 10Chatbots and AI Receptionists
  11. 11AI for Sales
    Quotes, Proposals, and Reviving Past Customers
  12. 12Advertising Smarter
  13. 13Numbers You Can Trust
  14. 14Doing It Right
    Privacy, Accuracy, and Your Team
  15. 15Your 30-Day AI Action Plan

Every chapter ends with Greg's Playbook, a short checklist, and an AI Workshop with prompts you can copy and try the same day. At the back: The Business Owner's Prompt Library.

About Greg Gootee

Greg has spent more than four decades in marketing and has worked with over 450 companies in the U.S. and abroad. He founded UCA Marketing Authority and is the author of The Newtonian System, 50 Marketing Ideas for Small Business, and Success Is Never the Whole Story.

People first. Trust always. Use technology wisely.

Stand out. Stand firm. Rise above.

Get your copy of Rise Above the Crowd on Amazon.

Get the book on Amazon